Soho Theatre
Curtain raisers
Working with: Together Design
A small project with a big voice. London’s famous Soho Theatre will soon be raising the curtain on their new venue in the former Granada Theatre in Walthamstow. After several decades of uncertainty and neglect, this Grade II-listed local landmark is now being transformed into a world-class space for comedy, theatre and music. We collaborated with Together Design on a local campaign to announce the building’s rebirth as a vibrant new cultural destination.
We had some fun with the words. This magnificent building has a rich history, and its previous incarnation saw everyone from The Beatles and The Rolling Stones, to Chuck Berry and Duke Ellington treading the boards and wowing the crowds. The new venue will be a place for the whole community to enjoy, so we invited everyone on board with a suite of big, bold and witty messages for the on-site hoardings.
Together Design pulled out all the stops, creating eye-catching designs with vibrant colours that are impossible to ignore. The visuals soon found their way into local press, capturing people's imaginations and creating a buzz of anticipation as the extensive redevelopment began.
After a long drumroll of expectation, this exciting new addition to London’s cultural landscape is scheduled to open during 2025. Bravo!