Propellernet

Driving difference

Project: Perfect strapline for a purpose-led agency
Client: Propellernet

Working with: Baxter & Bailey

What we did: Brand language, copywriting
Awards: 2023 Transform Awards, Bronze

For most brands these days, a clear purpose is a non-negotiable. Yet while they now understand the importance of being guided by higher principles, many brands fail to find a compelling way to articulate it. Propellernet is a hugely successful Brighton-based digital marketing agency that genuinely puts people and planet first. Working with Baxter & Bailey, we helped these progressive pioneers put their purpose at the heart of their brand comms.

We came up with a clever brand strapline that not only reflects their difference, but also makes a witty play on their brand name. We then worked up a range of other statements to help ensure that their distinctive principles come through whenever they communicate.