Epicor
Business made better
Working with: Together Design
A US software company with a billion-dollar turnover, Epicor needed to better communicate with its 27,000 customers, 4000 employees, multitude of partners, and the world at large. Working on the rebrand with their client team and Together Design, we helped this sector-leading business transform their voice, connect with their audiences and communicate their vision of a world of better business.
Epicor works with the manufacturing, distribution, retail and services industries, enabling the hard-working businesses who make, move and sell the things people use every day. The company is rightly proud of the enduring customer relationships they nurture, yet their comms felt cold, transactional and lacking in empathy. We began by creating a new mantra, 'Made with you, for you', which places the customer firmly at the heart of the brand and provides a guiding principle for their language.
Epicor’s offer is complex and highly technical, and was poorly understood. We refocused their language, making it simpler, more accessible and engaging. Having helped redefine their brand model, rewrite their brand story and refresh their tone of voice, we then built out a new messaging framework, created a full suite of launch materials, and developed brand language guidelines to shape their future comms.
Fresh, clear and optimistic, the rebrand was a transformational step for Epicor. After launch, they saw a huge uptick in aided brand awareness (from 17% to 95%), a 36% rise in website engagement, and a 125% increase in media exposure. Job done. And we were also happy to see the project gain the recognition it deserved, picking up no fewer than 11 gongs at the Transform Awards on both sides of the Atlantic.